What we really tried to do is really not just characterize what are the uses of chemical
What we really tried to do is really not just characterize what are the uses of chemical hair straighteners and skin whiteners in this population of diverse women and femme-identifying individuals in northern Manhattan, in the South Bronx, but characterize the ubiquity of racialized beauty norms, racist beauty norms and their associations with product use. “Many of these products rely on petrochemicals . And petrochemicals are produced from fossil fuels.” That’s something that we’ve talked about in generalities before, but data always helps. One of our big contributions to the literature is really getting at respondents’ perceptions of what others think, which we think is a proxy for societal norms and looking at how that is actually associated. So if a woman responded that others think that people with fair skin are considered more beautiful, you know there was a relationship between those kinds of beliefs and the likelihood of using more skin whiteners.